The Publicist Group is an award-winning, full-service PR & experiential agency that specializes in beauty, wellness and lifestyle brands where we are the consumer. As a boutique company that understands the importance of personalized attention, we don’t subscribe to the 9 to 5 mentality. We deliver large-agency results with a no-balls-dropped feel, which we like to call the #TPGWay.
Since you’re only as good as your Group, let us be the extension to your team that makes an impact. We build campaigns and host events that guide your target audience through each stage of the decision-making process from activation and education to conversion and consumer advocacy, both in person and online! We have the creative thought process to make you stand out amongst your competitors with strategies that not only build awareness but contribute to the bottom line.
Doing great work isn’t an option; it’s a standard.
We get it… and your success is our success.
Melissa Jovanoski is a dynamic force in the worlds of public relations and business leadership. As Partner and Director of The Publicist Group, Melissa brings a wealth of experience marked by her ambition and dedication to her career, coupled with her commitment to driving positive change in the agency world.
After studying Media and Communications at the University of Western Ontario and Humber College, Melissa kick-started her career in New York working at a leading lifestyle and entertainment PR firm before bringing her valuable, cutting-edge experience back to Toronto where she executed award-winning campaigns recognized by CPRS and IABC.
With a personal pledge to become a positive, female leader and role model in the communications industry, Melissa has also completed Leadership and Positive Energy Workplace Certifications from Dale Carnegie and Active Choices with the Intentional Energetic Presence® program – and continues to mentor students and graduates as they navigate starting their own careers in the field.
Melissa’s work exudes the power of storytelling and community. Ignited by her passion for film and the art of creating powerful narratives that resonate with the audience – she effectively integrates brand vision, story, and values into marketing strategy – ensuring it creates a meaningful connection all along the consumer journey in a way that engages and inspires action. Her drive for building brands extends to her position as a proud Partner of CITY SHRED Inc., where she plays a key role in leading operations and partnerships for Canada’s largest fitness & wellness community and event series, which combines her two loves of community and communications.
Fuelled by the collective energy of those around her, Melissa cherishes working alongside individuals who champion each other and celebrating victories, together. In the ever-evolving industry that is marketing and communications – she lives by the paraphrased words of Darwin: “It’s not the strongest that survives, nor the most intelligent – it is the one that is the most adaptable to change.” And with that, she is committed to always learning and growing to be ahead of the game and living with a glass half full mentality, both personally and professionally.
Self-proclaimed Life Athlete on a journey to accomplish ALL SHE BELIEVES SHE CAN, Cheryl Willberg is the Founder and Chief Motivator of CITY SHRED, Canada’s largest fitness & wellness community; Partner & Strategist of The Publicist Group, award-winning PR and marketing agency; and Certified Mindset Coach.
Cheryl is a mindset, confidence and community advocate who attributes her successes to the power of visualization, goal setting and undoubtedly her surroundings. She delivers targeted strategies and high-energy events that inspire her network to leverage their focus while zeroing-in on what matters most in their lives. People love working alongside Cheryl and describe her as an empowering leader who helps them become the best version of themselves through ongoing goal setting and self-development.
She studied Communications and Digital Marketing at various educational institutions, including Harvard’s Extension School, Humber College and more; however, Cheryl credits most life achievements to her commitment and tenacity of surpassing her personal mental and physical goals. She boxed her way into an amateur fight to overcome anxiety, ran a half marathon to say yes to a better year, and most recently as a new triathlete has placed 2nd at Ironman 70.3 Los Cabos and 3rd at Ironman 70.3 Panama because she believed she could.
Cheryl is passionate about strategy, continuous education and leadership, and is excited to work with entrepreneurs and brand managers who are building impactful products or services and leading with community initiatives. She believes in the power of connection and has been successful in building brands of all sizes, including her own.
You know what they say “Time flies” “…whether you’re living your best life or not. The choice is yours!”