OUR WORK – publicistgroup

OUR WORK

Vivier

Agency of Record

Grew brand recognition delivering #TheBeautyofResults through a 360 strategy. By executing product launches, events, media relations and strategic partnerships to influencer marketing, social strategy, content strategy and production, as well as derm and clinic collaborations - Vivier has grown a highly-engaged and active audience across social who share their ongoing advocacy and love for its award-winning pharmaceutical-grade skin care line that empowers you to to look and feel your best.

Team Everlast

Experiential Marketing + Content

Built brand awareness by curating a team of ambassadors (coaches, trainers, athletes & fitness influencers) who played an integral role for the overall marketing strategy. The team produced original monthly content, hosted community classes, acted as spokespeople, and led a large-scale fitness event that brought out 300+ consumers to Train Like A Champ with Everlast equipment at the forefront - generating 1,000+ pieces of UGC.

Team Everlast in Action

First Canadian Place

Social Campaign + Experiential Marketing

Planned and executed a campaign to support First Canadian Place over the holidays using influencers to create holiday gift guides for the shopping centre’s marketing channels to support its retailers. The campaign was amplified via media advertorials and email marketing, social media contesting as well as in-person consumer experiences drumming a successful holiday season for retailers of the centre.

CITY SHRED

Video compilation of all 2022 events

Built a 360 marketing campaign centered around community marketing, bringing thousands of people together over a topic that puts the customer first. Putting the community first separates the brand from competition, provides a platform for people to interact in an impactful way, builds trust and loyalty and helps drive organic growth with a low marketing spend.

SEE THE ACTION

Viviscal - Confidence Cafe

Experiential Marketing

WATCH VIDEO

Roots - Flagship Opening

Brand Launch

Successfully launched Roots’ flagship store at Yorkdale with 250+ media, influencers & VIPs. The results surpassed expectations with 15 top-tier media interviews with the CEO, 1,000+ social media posts, and additional photo opps with notable artists, including Daniel Caesar, Jessie Reyez, and more - contributing to increased social traction and overall success.

Everlast - Train Like A Girl

Social Campaign

WATCH VIDEO

Genuine Health - 90s SHRED

Experiential Marketing

90s SHRED Video

Provacare - Open Mic Night

Brand Launch

WATCH Video

Viviscal - Empowerment Dinner

Brand Launch

WATCH Video

OXY® Prize

Social Campaign

A campaign centred around the brand’s values while inviting its target audience to promote social change by offering a chance to win $5,000 towards their efforts. The results: 8.3 million impressions from engaging TikTok ambassadors, hosting weekly contests, influencer seeding, social ads, and wild card voting social strategies that all contributed to becoming OXY® Canada's most successful communications program to date.

Everlast - Valentine's Day

Seeding Program

Curated a creative influencer package to tap into a timely holiday that would leverage women in the fitness industry and create a conversation about strength and self-love.

CLIENT EXPERIENCE